Different blockchains and cryptocurrencies try to obtain a strong position in the market. For some, that process is a lot easier than others. PricewaterhouseCoopers is intent on bringing IOTA to the masses by organizing a dedicated event.
Cryptocurrency enthusiasts are familiar with what IOTA aims to achieve. Their vision of building a blockchain for the Internet of Things is rather ambitious. A strong focus will be put on microtransactions and data integrity.
For all intents and purposes, it is a very technology-oriented project. That also makes it seem less approachable compared to other blockchain projects on the market today. PricewaterhouseCoopers wants to change that narrative. Its “IOTA: Beyond Blockchain” event is designed to do exactly that.
During this event, there will be a few short panels on blockchain technology, IOTA, and how cybersecurity will affect the Internet of Things. There is also a demo of a traceability tool, which will undoubtedly spark a lot of interest.
Events like these can bring a big spotlight to blockchain ventures. For IOTA, it is almost a nod of approval from one of the biggest firms in the world. Their desire to experiment with blockchain has been well-documented in recent years.
Although PwC organizes many events in Luxembourg, this is the only blockchain-oriented one planned for the remainder of 2019. That could be a sign of things to come for the firm. It is also intriguing to note how they opt for IOTA specifically.
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